The Welsh Blood Service - Stem Cells
Agency copyright: Rockadove Video Production
My role on this project was Director of Photography and project lead. Following the initial idea development, I was tasked with creating and implementing a projector system into a studio space for our talent to interact with.
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I researched and developed 2 set ups using projections. One was a high angle across a pre built canvas rig, the other a side projection which projected from floor level to ceiling and acted as a background to the interviews.
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I chose to film this project in 4:3 ratio to deliver a slightly more 'nostalgic' feel to the film.
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The overall project is a short creative case study video which follows Emma as she reacts to the memories of her journey to receive a stem cell transplant from a Welsh donor.