Sustaining Caerphilly's Landscape
Caerphilly County Borough Council approached Ffocws Media to create a series of 6 videos which encompassed the work and impact of the award winning Sustaining Caerphilly's Landscape project.
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I created a series of 5 case studies highlighting 5 key parts of the project and then finally, with the help of TV presenter Iolo Williams, produced an overview video which summed up all of the projects into a longer form piece of content.
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The goal was to have an in depth look into each contributors actions within the project and the benefits they had brought to the landscape and its users by doing by doing so. Ffocws Media recommended a series of 2-4 minute case studies to look in depth at each case study.
More from this project
These are some of the videos I produced for this project:
Who is this kind of content for?
Generally, this kind of content is used by larger businesses and organisations who have recently completed large pieces of work and want to highlight its success.
Approaching the work from a number of angles and through multiple contributors can be an effective way to give an in depth look into the successes of your project.
Who consumes this content?
Longer form content is often consumed by an educated audience. This is an audience who have some interest or background in the subject.
This could be stakeholders, long term customers or professionals in your industry.
Why is this content effective?
This content is key for businesses and organisations who want to share a detailed message or large piece of information in an engaging and concise manner.
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Using real world testimonials allows those involved in the work to tell their story in detail while providing a very detailed explanation of the work to the audience.
Where would you see this content?
I would recommend this content to be shown through static pages on websites as an online case study.
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Through social media; YouTube, Facebook and LinkedIn would likely provide the best reach.