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Ride Bikes Wales

Leading cycling retailer Ride Bikes Wales approached me to produce a cinematic promotional video for their store which highlighted several of the popular cycling disciplines and customers they serve.

Ffocws Media suggested linking these disciplines back to the store and showing how the shop interreacts directly with their customers. This led to the video showing the 'journey' of each cyclist and how it always leads back to the shop - where they receive the best service from their staff.

Who is this kind of content for?

Cinematic content can be great for all brands looking to appeal to a niche and higher end market.

For Ride Bikes Wales, this was to appeal to local high end cycling market and to bring more customers to the store to receive advice and maintenance from the staff.

Why is this content effective?

This content dives into the needs of your businesses niche. It explores exactly what your customers look for in businesses just like yours.

Cinematic content makes your business stand out at the very top of the market.

Who consumes this content?

This is a B2C first approach to advertising. This kind of video is most appealing to customers looking to purchase products and services from your niche business.

Where would you see this content?

I would recommend this content to be shown through banner content on your website. It can serve as the perfect first touch point for your digital customers.

Through social media; YouTube, Facebook and Instagram would likely provide the best reach. It also has the ability to be broken down into smaller bite size pieces to be better consumed through stories.

Is this the content your business needs?

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