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The Royal Mint - Lion and Eagle

Agency copyright: Rockadove Video Production

My role on this cinematic product launch was Director of Photography. Following the initial idea development, I was tasked with delivering a bold style of video which matched the messaging of the product.

I chose to focus on the red and blue connotations found within the UK and USA imagery. In each stage of the production you will find this style of RGB lighting to help emphasise the messaging of the bond between the two nations.

Who is this kind of content for?

Creative and high concept videos are fantastic for launching new products. If you are looking to launch something new into the market, this could be the content you are looking for.

Why is this content effective?

High concept can work well because it a much more high end and stylized view of the product to the viewer. It makes your content feel 'premium' to match your product.

Who consumes this content?

As this is a niche product, the audience will most likely be an 'educated' audience with a degree of knowledge about what the company offers.

Therefore, the video doesn't need to be too in depth to explain every aspect of the product, just tease the visuals and craft behind it.

Where would you see this content?

As a reveal piece, using video platforms and social media are key to displaying your video. As this is a sub one minute video, it would work well across an number of platforms like Facebook and Instagram. It would also work well as an Instagram real or TikTok if delivered in vertical format

The most important part is using the content as a click through to your website where the audience can learn more about your product.

Is this the content your business needs?

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