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Hocoma Global - Armeo Spring Pro

Agency copyright: Rockadove Video Production

My role on this project was Director of Photography and project lead. Following the initial idea development, I was tasked with story boarding the shoot and arranging many of the logistics, crew and kit hires to film the project in Switzerland.

Over a three day shoot, I filmed and directed one long form case study, 5 social media clips and 7 tutorial videos.

I also acted as secondary editor on this project, editing the tutorial videos (not currently publicly available)

More from this project

Along with the main case study, I also filmed a series of social media clips for the product:

Who is this kind of content for?

Creative case studies are a powerful piece of content which can best be used be organisations looking to tell a story which is very compelling.

Why is this content effective?

The goal of this content is to pull at the heart strings of your audience and by looking at how this is done in a visual way can really help bolster the overall final effect it may have on them.

In this instance, we used an inspirational tone to create an uplifting feeling towards the videos subject.

Who consumes this content?

Emotive content has a huge reach across a massive audience. This is because it is both powerful and trustworthy content due to it being told directly by the person in the story.

Where would you see this content?

This content is designed to be a case study of an existing project or story in an organisation so will work well on a static page.

Due to the emotive subject matter, this content is great for sharing and gaining natural reach across social media such as Facebook, X, Instagram and TikTok.

This content can work well on LinkedIn also as it is a specialised video for a specific, professional audience.

Is this the content your business needs?

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