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Gwalia Healthcare

Gwalia Healthcare approached me to produce a new promotional video for them that had a specific target audience of gyms and other lifestyle businesses. They wanted to penetrate this market with their new product and needed something up beat to show potential new clients.

I turned this video around in a little over a week from developing ideas, shooting and editing to allow them to maintain their momentum in their marketing campaign.

Who is this kind of content for?

Cinematic content can be great for all brands looking to appeal to a niche and higher end market.

For Gwalia, we chose to go with a fast paced, energetic style to specifically appeal to their target audience.

Why is this content effective?

Keeping your audience in mind is always good when producing content. It is about constantly remembering what they want to see when presented with a video about your product.

With Gwalia's product being in situ in a gym, it allowed us to help with other gym owners imagining how quickly they could sanitise their gym with the product.

Who consumes this content?

This content was made to appeal to gym owners. With the use of informational text it helped to bring an informative element to the upbeat visuals we included.

It is primarily a B2B video.

Where would you see this content?

I would recommend this content to be shown through banner content on your website. It can serve as the perfect first touch point for your digital customers.

Through social media; YouTube, Facebook and Instagram would likely provide the best reach. It also has the ability to be broken down into smaller bite size pieces to be better consumed through stories.

Is this the content your business needs?

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