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Graco Inc.

Global leader in fluid handling solutions, Graco Inc. approached me to produce a series of case studies highlighting the effectiveness of their new SaniSpray series of products and how they are effectively used with Hybrisan solution.

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Ffocws Media produced a series of 3 case studies and one overview video which gave personal testimonials from a wide range of users, in a number of industries across South Wales.

More from this project

These are some of the videos I produced for this project:

Who is this kind of content for?

Content like this is great for businesses who have a product that appeals to a wide range of users.

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Ffocwsing on a select few users across a number of fields and talking about the products best application here can truly highlight the qualities of your product in a number of peoples hands.

Why is this content effective?

This content gives a true to life testimonial from real world clients to your audience.

Audiences tend to respect the evaluation of real world users the most, therefore trusting the messaging of the video.

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These videos gave true to life thoughts about Graco's products to create a successful series of case study videos.

Who consumes this content?

Longer form content is often consumed by an educated audience. This is an audience who have some interest or background in the subject.

This could be stakeholders, long term customers or professionals in your industry.

Where would you see this content?

I would recommend this content to be shown through static pages on websites as an online case study.

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Through social media; YouTube, Facebook and LinkedIn would likely provide the best reach.

Is this the content your business needs?

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