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I produced this short case study to help Damian raise awareness for this upcoming cycling challenge.

I produced a short documentary style video which highlighted some of his training and why he was taking on a strong task. The goal was to aid in raising awareness and money for his chosen charities.

Who is this kind of content for?

Case study content can be great for all brands and organisations who need to tell a message in great detail.

Sometimes a body of text or short social clip isn't enough and that's where you want to bring in a longer form video to really bring in the messaging behind what you are trying to tell your audience.

Why is this content effective?

This content dives into the needs of your businesses niece. It explores exactly what your customers look for in businesses just like yours.

Cinematic content makes your business stand out at the very top of the market.

Who consumes this content?

This is a B2C first approach to advertising. This kind of video is most appealing to customers looking to purchase products and services from your niche business.

Where would you see this content?

I would recommend this content to be shown through banner content on your website. It can serve as the perfect first touch point for your digital customers.

Through social media; YouTube, Facebook and Instagram would likely provide the best reach. It also has the ability to be broken down into smaller bite size pieces to be better consumed through stories.

Is this the content your business needs?

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