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Cardiff Metropolitan University

Agency copyright: Rockadove Video Production

My role on this project was Director of Photography. During preproduction, I decided the best route for this video would be to commit and deliver this entirely in 9x16 format (vertical) as to best suit the goals and audience of the video.

We filmed it entirely in vertical and working with the Rockadove post production team, delivered a video coupled with graphics that mimicked a real live stream tour of a university.

Who is this kind of content for?

This content is catered directly to a younger audience, and specifically for users on mobile phones.

Why is this content effective?

The fast edits and vertical delivery mean it is formatted exactly for those watching it, which in turn should provide more natural reach.

Who consumes this content?

This content is consumed by those who are quickly scrolling through social media apps such as Instagram and TikTok.

Where would you see this content?

This content would almost exclusively be used on TikTok and Instagram, but could also be effective through YouTube through their YouTube Shorts.

Is this the content your business needs?

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